From Clarity to Conversion: Optaderm's Relaunch

Optaderm’s relaunch set out to simplify skincare and make science-led care inclusive for everyone,

at any age.  

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Anchored in its vision of “truth in skincare” and integrity-first values, we sharpened positioning around results-driven, time-sensitive solutions and education. We defined a voice that’s encouraging, never negative, and clear and simple. Then translated it into a cohesive identity system: refreshed logo, typography, colour and imagery.

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​Finally, we extended the system across two integral pieces of the Optaderm brand, its packaging and their D2C website, creating an experience that’s easy to navigate, trust, and return to.

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Brand Work   I  Canada   I   Brand Strategy   I   Brand Visual Language Assessment   I   Naming   I   Logo Development   I   Brand Book   I   Brand Imagery   I   Packaging   I  Shopper Marketing   I   Website Design   I   Website Build    I   Brand Campaign Launch