Launch #1 Selling THC Colas in Canada and now scaling into a
major US expansion.

Sweet Justice, from Electric Brands, are THC/CBD infused beverages that launched in Canada during the pandemic. The THC/CBD category is an emerging market and is quickly becoming aggressively competitive.

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To win beyond Canada, our objective evolved: protect what made Sweet Justice iconic (surprise + delight), while re-engineering the brand for U.S. retail realities—shopper behaviour, shelf navigation, compliance considerations, and velocity-driving clarity at the point of purchase.

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We embedded ourselves into their internal team as brand stewards, bringing strategy, creative and shopper expertise to guide the jump from a Canadian success story to a U.S.-ready contender. Alongside near- and long-term growth planning, we refined the brand architecture and built a scalable visual language—logo, colour, typography and imagery—designed to read fast, feel premium, and perform across channels (dispensary, delivery, and emerging mainstream retail pathways).​​

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Sweet Justice launched in Canada with OG Cola, now the Number 1 under 10mg infused beverage. Cherry Cola followed with a Number 1 launch in British Columbia and continues to hold that position—momentum we’re now translating into a high-impact U.S. launch strategy built to earn attention, trial, and repeat.

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Brand Work   I  Canada + US     I   Brand Strategy   I   Brand Visual Language Assessment   I   Naming   I   Logo Development   I   Brand Book   I   Brand Imagery   I   Packaging   I  Shopper Marketing   I   Website Design   I   Website Build  I   Shopper Marketing   I   Design Retainer   I   Brand Campaign Launch